Making meaningful connections 

Our Editor-in-Chief, Marije got invited to host the ‘Inspirituals’ event in New York on May 15. Home and body-care brand Rituals is all about making meaningful connections with people, trying to contribute to a better world and the ‘in spirituals’ event was an example of that. In the flagship store on 5th avenue, Marije interviewed the President of Rituals USA, Marjolein Westerbeek on what it's like to grow a global brand. For an audience of 75 retailers invited by business organization French Founders, Marjolein shared her inspirational story about topics such as sustainability, education and diversity. 'Success doesn't come overnight and cultivating your entrepreneurial spirit is key.', she said. 

In 2018, Added Value interviewed Marjolein Westerbeek for the Spring issue. Read the article here.

Volume 5 is here


A new issue of Added Value is out! Our magazine helps companies to inspire people about the benefits of diversity on the workfloor. 

This edition which we created for Maersk, contains some valuable stories, such as the interview with Omar Munie The Hague, who left his home country Somalia a refugee only to discover his ambition and talent for design, and who now runs his own designer bag-label. Plus we spoke with four young talents of the ‘Go with Maersk’-graduate programme about diversity and their ambitions for the future. One of the graduates, David Signori Gorriti from Peru, had an interesting insight: "Diversity is the engine of our ships, inclusion the fuel." 

Hear Hear, David!

Client: A.P. Moller - Maersk
Editor-in-Chief: Marije Tolsma-Groen
Artdirector: Dorien Franken
Cover image: Anne Claire de Breij

Behind the Scenes

For the upcoming edition of Added Value we talked with designer Omar Munie The Hague about his remarkable journey from leaving his native country Somalia as a refugee because of the civil war, into becoming a well established designer in the Netherlands. Here’s a preview of the photoshoot we did with Omar and that we were able to set up in his beautiful store in Den Hague.

Congratulations Tijmen Bergen!


Last Friday, Added Value asked its social media followers who they wanted to celebrate on the occasion of International Women’s Day 2019. On LinkedIn, Instagram and Facebook we asked ‘Who is an inspiration to you and what do you consider to be their added value?’

Today, we are happy to announce the winner of the ‘embracelet of diversity’, designed by Omar Munie and made from the recycled life jackets worn by refugees who safely made it to Europe.

The winner is Tijmen Bergen, Communication Manager at VNO-NCW Brabant Zeeland, who recognizes the work of Corinne Vigreux from TomTom:

“Corinne Vigreux, TomTom co-founder and initiator of the Codam Coding College. A place where disadvantaged young people can get free coding-education, but also learn how to coöperate with each other.”

Congratulations Tijmen, the bracelet is on its way to you. Enjoy!

Embrace International Women's Day


Happy International Women’s day!

Today, we celebrate all courageous and inspiring women and men out there who stand up for what they believe in. Those who recognize the power of diversity and take action to unlock its full potential. 

Added Value invites everyone to tell us about their diversity role model and why they are an inspiration. If you do so today, you have a chance to win the Embracelet designed by Omar Munie, a bracelet made from recycled life jackets worn by refugees. By wearing this bracelet, you show that you believe diversity adds value to our society while supporting refugee projects at the same time.

Interested in winning this unique gift? Visit our LinkedIn, Instagram or Facebook page, tag your diversity role model, tell us about their added value and win! 

From your entries, we will select one winner who will be announced on Monday March 11.

Petra Stienen on Diversity

Petra Stienen_AddedValue

A spread from the first edition of Added Value, with speaker and political rights diplomat Petra Stienen. Petra stresses the importance of creating a working environment in which women feel safe to use their full potential, helping them to fly instead of becoming a very bad Return on Investment. ‘Speak up, collaborate and see others as allies.’, she says. Well said.

A lot of different flowers make a bouquet


Added Value is managed by two women, Marije Tolsma-Groen (Editor-in-Chief) and Dorien Franken (Creative Director). “We’ve met so many inspiring women through our work with Added Value that we feel encouraged to help companies reach their goals. We believe that when you foster an inclusive culture, you learn and grow in a more natural way. Plus, it really helps flourish the workforce. After all, a lot of different flowers make a bouquet. - Added Value

Contact us, if you want to know how we can make your company more diverse.

Added Value for Damco International


We’re excited to show you the first edition of Added Value that we created for Damco International and APM Terminals. The central theme in this issue is ‘Stronger Together.’ 

We’ve set up production and shoots in Malaysia, Cameroon, New York and Los Angeles and we worked closely together with Anita de Werd, Global Head of Marketing and Business Development at Damco International.

The magazine features, amongst others, an interview with Marjolein Westerbeek, President of Rituals Cosmetics. We talked with Hans de Boer, President of VNO-NCW and we had the pleasure of interviewing three employees and their partners. 

Do you want your company to become more diverse? Contact us. We would be happy to create a tailored plan for you.

The Added Value of a moodboard


Added Value works with a large network of creative professionals. Creative Director Dorien Franken is key on briefing them the best way possible. A moodboard is essential to tell the story. This image is part of the moodboard we’ve set up for the photoshoot with Marjolein Westerbeek, President of Rituals USA. The idea was photograph Marjolein through a window in New York city and have the atmosphere of the city come through in the reflection. See if you think we did a good job?

Did you know that Added Value arranged shoots in Malaysia, Cameron and Los Angeles for the latest edition? With our expertise, nothing is impossible. Contact us, if you want us to help your company become more diverse